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Keywords: marketing mix
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Journal Articles
Publisher: ASME
Article Type: Review Articles
J. Mech. Des. June 2020, 142(6): 060801.
Paper No: MD-18-1674
Published Online: November 25, 2019
...Joseph A. Donndelinger; Scott M. Ferguson The four Ps of the marketing mix (Product, Price, Place, and Promotion) serve as a framework for characterizing the marketing decisions made during the product development process. In this paper, we describe how the last 40 years of engineering design...