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Keywords: new product development (NPD)
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Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. October 2011, 133(10): 101013.
Published Online: October 25, 2011
... useful success indicators can change over the life of the product; therefore, different metrics need to be used at different phases of the product lifecycle (PLC). This paper describes the research undertaken to determine success measurement metrics for new product development (NPD) processes. The goal...